> For the complete documentation index, see [llms.txt](https://panduan-dms.simplidots.id/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://panduan-dms.simplidots.id/website-backoffice/dms-distribution-management-system/intelligence/bi-business-intelligence/purchase-report/brand-analysis.md).

# Brand Analysis

Step 1. Buka menu **Intelligence**. \
Step 2. Pilih menu **BI**. \
Step 3. Pilih **Purchase Report**.

![](/files/-Ml34tRMTOrWkb72TXJS)

Step 4. Pilih tab paling bawah **Brand Analysis.**

Pada menu **Brand Analysis**, terdapat beberapa tampilan yang dapat membantu Anda, seperti berikut ini:

* **Top 20 Brands Purchase**

![](/files/-Ml3BkuB634lVHL-jIT8)

{% hint style="info" %}
**Top 20 Brands Purchase:** 20 merk terbaik berdasarkan pembelian. Arahkan kursor ke warna untuk mengetahui nama merk dan jumlah nominal pembelian.
{% endhint %}

* **Products**

![](/files/-Ml3CZ1UeriCC4LWguE5)

{% hint style="info" %}
**Products:** produk (SKU). Arahkan kursor ke warna produk untuk mengetahui jumlah nominal pembelian
{% endhint %}

* **Total Purchase vs Total Return**

![](/files/-Ml3DI39BFqDgOqFU99X)

{% hint style="info" %}
**Total Purchase vs Total Return:** perbandingan jumlah pembelian dengan jumlah retur per bulan. Arahkan kursor ke diagram batang untuk melihat tanggal dan jumlah nominal.
{% endhint %}

{% content-ref url="/pages/-Ml3E\_k14L7OsEWntwaE" %}
[Cara Export Excel Data BI](/website-backoffice/dms-distribution-management-system/intelligence/bi-business-intelligence/cara-export-excel-data-bi.md)
{% endcontent-ref %}


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